All About B Tourism: B Corps Like UnTours Shaping the Travel Industry

2024 - UnTours Foundation

So You Want to Become a B Corp? Here’s what you should know

Certified B Corporations are leaders in the global movement for an inclusive, equitable, and regenerative economy. Unlike other certifications for businesses, B Corp Certification is unique in its ability to measure a company’s entire social and environmental impact. B Corps meet the highest standards of verified social and environmental performance, legal accountability, and public transparency.

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Our Journey Owning the World’s First B Corp

Certified B Corporations are companies that are verified to meet the highest standards of social and environmental impact, legal accountability, and public transparency. Since the B Corp movement began in 2006, there are now over 8,000 Certified B Corporations across the world with one unifying goal: to use business as a force for good. Origins

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Mission-Aligned Investing 101

A decade ago, I met a fellow foundation director, Laura Kind McKenna, who said to me: “Because the UnTours Foundation endowment is 100% mission-aligned, you should evangelize about that.” I didn’t have a clue what she was talking about! I told her that we didn’t have an endowment, only a Loan Fund to which she

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