All About B Tourism: B Corps Like UnTours Shaping the Travel Industry

Emily Newlin, Author at UnTours Foundation

Elisur Organic

Elisur Organic is one of the leading exporters of organic fresh ginger and tumeric from Peru. They work alongside 64 smallholder farmers to facilitate trade between a remote area of Peru and the world, in a way that cares for both people and the environment. The company is certified Fair Trade and USDA Organic. UnTours


Kijani Supplies

Kijani Supplies is a startup launched by Purple Elephant Ventures (PEV), a venture studio at the intersection of tech, climate, and African tourism based in Nairobi, Kenya, and another investee of the Reset Tourism Fund. Kijani Supplies is a B2B logistics and supply chain platform transforming how the hospitality sector in Kenya orders and accesses


Meet the Winners: The First-Ever Adventure Innovation Challenge

On September 13, 2023, the UnTours Foundation co-hosted the first-ever Adventure Innovation Challenge with the Adventure Travel Trade Association in beautiful Hokkaido, Japan at the Adventure Travel World Summit. After receiving over 50 applications to compete for funding in this pitch competition, the foundation team selected and coached three entrepreneurs to create and deliver exceptional



FREe-CARRIAGES offers a modern, environmentally friendly, cruelty-free, and innovative alternative called the electric horseless carriage (“e-carriage”) to replace the inhumane and hazardous horse-drawn carriages. The UnTours Foundation’s investment allowed for the purchase of the electric carriage, which will be the first e-carriage to ever appear on the streets of a large US city. FREe-CARRIAGES’ Origin


The UnTours Foundation Launches $10 Million ‘Reset Tourism Fund’ to Support High-Impact Tourism Businesses Worldwide

We are excited to announce the launch of the Reset Tourism Fund alongside our founding partners – Expedia Group, TUI Care Foundation, Adventure Travel Trade Association, Flywire, and B Tourism – providing much-needed financing to tourism entrepreneurs and start-ups around the world.  With over $540,000 already committed by the UnTours Foundation and funding partners, this