Reset Tourism Fund

Reset Tourism Fund

Welcome to the Future of Travel

Tourism accounts for approximately 10% of global GDP, jobs, and emissions, making it an incredibly powerful lever to pull in order to achieve systemic economic, social, and environmental impact. Through this fund, the Untours Foundation aims to not only help preserve tourism jobs and small businesses, but to reconsider the future of tourism itself. We wish to help reshape the nature of the industry, making it more beneficial to host communities, business owners, workers, and the natural environment. 

The pandemic has provided unprecedented challenges to the travel industry, but it also provides an opportunity to learn, rethink, and reset. That is why we are investing in the next generation of travel and tourism companies and funding a better future for tourism.

Help us build the Reset Tourism Fund

We have the opportunity to reimagine the travel industry.

Help us build this fund to invest in small businesses that represent the future of tourism and that are in the position to rebound post-pandemic.

Build racial and gender equity by investing in businesses owned by women and people of color.

Empower the changemakers by investing in businesses that provide good jobs and build stronger communities.

Promote climate resiliency by investing in businesses that imbed environmental sustainability into their business models.

For more information or to make a donation, contact

Looking for an Investment?

Do you run a world-changing business that represents the future of tourism?

Are you ready to relaunch your business post-pandemic, but need some flexible capital to help? Does your business align with the 13 Guiding Principles of the Future of Tourism movement or the B Corporation principles? Are you looking for support that goes beyond simple loan money?

Does your business connect directly with travel and tourism?

Do you run a hotel, B&B, or other lodging? Are you a tour guide, or do you run a restaurant or catering in which tourists are a primary customer? Are you a museum other attraction that relies on income from tourists? Do you offer transportation, logistics, or business to business support for tourism?

If so, we’d love to talk with you about receiving an investment.