Funding for Small Tourism Businesses – Reset Tourism Fund

Funding for Small Tourism Businesses – Reset Tourism Fund

Tourism has massive potential to address the world’s most pressing issues.
Small tourism businesses can lead the way.


Small Businesses

Small tourism businesses operate at the front lines of community impact, economic opportunity, and environmental justice.



Are generated by the global travel industry.


Global Jobs

Depend on tourism as a source for job creation and economic growth.


Global GDP

Comes from travel and tourism.

But not enough capital is flowing to the businesses
transforming the industry for good.

We have the opportunity to reimagine the travel industry.

We are investing mission-aligned capital into the world-changing businesses shaping the future of tourism.

The Reset Tourism Fund invests in small tourism businesses that:

  • Are led by under-represented founders and leaders
  • Imbed community-enhancing practices into their business models
  • Fight poverty and restore livelihood by providing good jobs
  • Regenerate rather than extract from the natural environment
  • Offer meaningful experiences for ALL travelers, especially those from groups that have been historically underserved and neglected by the industry

Our Current Portfolio

Meet some world changing entrepreneurs whose work aligns with the fund’s goals.

Funding Partners

LOGO: Expedia Group

LOGO: Tui Care Foundation


LOGO: MaCher

Industry Partners

LOGO: Adventure Travel Trade Association     LOGO: Flywire.     LOGO: B Tourism

  • Reset Tourism Fund investments range from $10,000-$100,000
  • 20-25 tourism-based businesses supported in Phase 1
  • Deal Structures:
    • Debt
    • Revenue Based Financing
    • Equity
  • In-depth technical assistance provided to portfolio companies by UnTours Foundation and key partners.
  • Revolving fund – capital is continually reinvested.
PHOTO: Woman enjoying the mountains