Invest in the Reset Tourism Fund

Invest in the Reset Tourism Fund

Reset Tourism Fund: The Reset Tourism Fund invests catalytic capital into world-changing businesses that represent the future of tourism.

We invite you to invest in the future of tourism with us.

Revolving Fund Goal = $10 Million

Hundreds of businesses funded each year, tens of thousands of quality jobs created, and an entire generation of businesses setting the standard for using tourism as a force for good.

Phase 1 Fundraising Goal

With over $540,000 already committed by the UnTours Foundation and funding partners, this effort is past the halfway point to the Phase One goal of $1 million.

2023 Phase 1 Goal: $1 Million


Already committed


Already deployed

PIE CHART: 54% Raised, 46% Open

Your Philanthropic Investment

  • Multiplies the impact of your donation because the revolving fund recycles as repayments occur, producing long-term impact.
  • Empowers businesses owned and led by under-represented founders and leaders.
  • Fights poverty and restore livelihoods by providing quality jobs.
  • Regenerates rather than extract from the natural environment.
  • Ensures that travelers have life-enhancing experiences, host communities thrive, and natural & cultural resources are respected, restored, and regenerated.

Why Us?


Invested into world-changing social enterprises


Investments and loans made into social entrepreneurs


Of our endowment is directly invested into businesses


Foundations inspired to follow our movement

We own and operate UnTours, a sustainable travel company and the world’s first ever

LOGO: Certified B Corporation

Current Funding Partners

LOGO: Expedia Group

Driven by the core belief that travel is a force for good, Expedia Group helps people experience the world in new ways and build lasting connections. Expedia Group provides industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers through its house of brands (Expedia, and Vrbo).

LOGO: Tui Care Foundation

Building on the potential of tourism as a force for good, the TUI Care Foundation supports and initiates projects that create new opportunities and contribute to thriving communities in tourism destinations worldwide. Connecting holidaymakers to good causes, it supports education and training opportunities for young people; drives the protection of natural habitats and the marine environment; and helps local communities to thrive sustainably and benefit from tourism. The TUI Care Foundation builds on strong partnerships with local and international organizations to create meaningful and long-lasting impact. The independent charitable organization was founded by TUI, the world’s leading tourism business, and is based in the Netherlands.

MaCher balances purpose and profit, using data and academic research to design and manufacture sustainable products that drive human behavior and get brands noticed.

MaCher aims to provide the best workplace, help others and care for the environment.

MaCher has been a certified B Corp since 2014, and holds the top 1% EcoVadis Platinum rating.

Our Current Reset Tourism Fund Portfolio

Meet some world changing entrepreneurs whose work aligns with the fund’s goals.

Let’s join forces to rebuild the tourism sector.

Contact Jonathan Coleman UnTours Foundation Co-CEO
[email protected]