Invest in the Reset Tourism Fund

Invest in the Reset Tourism Fund

The Reset Tourism Fund invests catalytic capital into world-changing businesses that represent the future of tourism.

We believe the future of tourism gives travelers life-enhancing experiences, lets host communities thrive, and helps see the natural and cultural resources that make travel special will be respected, restored, and regenerated.

We believe tourism is a powerful and underutilized tool for fighting poverty, empowering underestimated entrepreneurs, and combating climate change. So many businesses representing the future of tourism are in position to rebound but need the capital to do so. We are here to meet this need.

The COVID-19 pandemic has decimated the tourism industry, costing over $2 trillion in lost revenues and 120 million jobs, with women, people of color, and young people most acutely affected. Countless small businesses will not survive and those that do will have their cash reserves severely depleted, limiting their ability to relaunch.

As travel rebounds from COVID-19, we have an opportunity to rebuild better.

We are finding the leaders of tomorrow and giving them the investment they need to survive and grow. Help us reset tourism.

  • Invest in small businesses that represent the future of tourism and are in a position to rebound.
  • Build racial and gender equity by investing in businesses owned by women and people of color.
  • Empower the changemakers by investing in businesses that provide good jobs and build stronger communities.
  • Promote climate resiliency by investing in businesses that imbed environmental sustainability into their business models


AlwaysOn by Roar For Good is a tech-enabled hotel safety platform to assure that  staff are safe with one touch of a button.

Impact Areas:
Female and BIPOC Leadership
Product protects hotel housekeepers, which are disproportionately women of color. 58% of housekeepers experience sexual harassment on the job.

To help us launch this fund with a donation,

contact Jonathan Coleman at [email protected] for more information.