Investing in the Future of Tourism through the Reset Tourism Fund

The Reset Tourism Fund is the UnTours Foundation’s dedicated investment vehicle for tourism, directing mission-aligned capital to locally led businesses that are reshaping how travel benefits people and the places they call home.

Our portfolio of more than 60 tourism businesses includes Indigenous-owned rainforest lodges such as Kapawi in Ecuador, regenerative tourism enterprises like Astungkara Way in Bali, and accessibility innovators such as the AdvenChair, alongside community-based tourism operators and sustainable hospitality enterprises across six continents. These businesses demonstrate how tourism can strengthen local economies, protect ecosystems, and preserve cultural heritage while remaining financially viable.

The Reset Tourism Fund builds on a unique model that began with UnTours, the pioneering travel company founded by Hal Taussig. Hal took no salary and committed 100% of UnTours’ profits to a foundation he created to support entrepreneurs driving social and environmental impact around the world. UnTours later went on to become the world’s 1st Certified B Corporation and was an early leader in movements such as Fair Trade and mission-aligned investing.

Drawing on more than three decades of experience providing flexible, affordable capital to social enterprises globally, the UnTours Foundation launched the Reset Tourism Fund in 2023 in partnership with the TUI Care Foundation and Expedia Group to focus this investment approach directly within tourism, where small and medium enterprises drive local livelihoods yet remain underserved by traditional finance.

Today, the Reset Tourism Fund invests across the tourism value chain, from accommodations and tour operators to mobility, food systems, and destination infrastructure, partnering with small businesses that are building a more inclusive, resilient, and community-led tourism economy worldwide.