Meet the Winners: The First-Ever Adventure Innovation Challenge

On September 13, 2023, the UnTours Foundation co-hosted the first-ever Adventure Innovation Challenge with the Adventure Travel Trade Association in beautiful Hokkaido, Japan at the Adventure Travel World Summit. After receiving over 50 applications to compete for funding in this pitch competition, the foundation team selected and coached three entrepreneurs to create and deliver exceptional […]

SKIFT: Expedia, TUI-Backed Fund Created to Support Sustainable Tourism

by Dawit Habtemariam, Skift The UnTours Foundation is tired of all the talk and no action when it comes to making tourism sustainable. They hope their new $10 million fund will finally get the tourism industry in action mode. If the fund shows both impact and returns are possible, maybe the financial markets will take […]

Travel Massive Podcast: Interview with UnTours Jonathan and Richard

LOGO: Travel Massive

Enjoy this conversation between Travel Massive’s Ric Gazarian, UnTours Foundation Co-CEO Jonathan Coleman, and UnTours CMO Richard Edwards about UnTours, our foundation, Reset Tourism Fund, and the slow travel movement! Ric Gazarian (Extraordinary Travel Festival and Travel Massive Asia) interviews insiders making positive change across the travel industry. Jonathan Coleman is CEO at the UnTours […]

The UnTours Foundation Launches $10 Million ‘Reset Tourism Fund’ to Support High-Impact Tourism Businesses Worldwide

Purple Elephant Ventures Team

We are excited to announce the launch of the Reset Tourism Fund alongside our founding partners – Expedia Group, TUI Care Foundation, Adventure Travel Trade Association, Flywire, and B Tourism – providing much-needed financing to tourism entrepreneurs and start-ups around the world.  With over $540,000 already committed by the UnTours Foundation and funding partners, this […]

2021 Year in Review: Some Good News

We’ve finally made it to 2022! The pandemic finally passed and the world is opening up…oh wait…that is how it was supposed to work, but alas, it hasn’t come to pass. The dog days of the pandemic have turned into a groundhog day of repeated cycles – a light at the end of the tunnel […]

Transformational Travel Council

Transformational Travel Council us unlocking travel’s potential to transform individuals, communities, and societies from the inside out. As the global experts in transformational travel, Transformational Travel Council convenes a community of purpose-driven, forward-looking travel professionals to connect, share, learn, and unlock the power of travel to positively transform how we live our lives, how we […]