Patagonia takes the Hal Taussig Award at the B Corp U.S. & Canada Champions Retreat

Patagonia takes the Hal Taussig Award at the B Corp U.S. & Canada Champions Retreat

We recently had the honor of presenting the Hal Taussig Award at this year’s B Corporation Champions Retreat. This award, named after our founder, celebrates an individual who embodies the core values of the B Corp movement.

So why is this award named after Hal Taussig? Hal was a social entrepreneur and impact investor before the terms were even created or talked about. He didn’t take a salary and instead dedicate all of the profits from UnTours towards finding solutions for poverty and the climate crisis. This focus on using business as a force for good led him to become an inspiration to the founders of the B Corp movement and eventually to UnTours becoming the world’s first Certified B Corp.

Forty years later, we see this similar move by Yvon and Malinda Chouinard from Patagonia who donated 100% of the company to environmental-focused charities, making “the earth their company’s only shareholder.” This revolutionary and selfless act made them an obvious choice for the Hal Taussig Award recipients.

Hal would have loved to see a massive corporation like Patagonia setting the bar for business owners to reflect on how they can align more closely with the B Corp movement.

Please join us in congratulating Yvon, Malinda and their team at Patagonia on the amazing work they’re doing!

📷 Jonathan Coleman and Elizabeth Killough, Co-CEOs of the UnTours foundation, and Jenna Johnson, President of Patagonia, who received the award on behalf of Yvon and Malinda Chouinard.