We’re proud to share the UnTours Foundation’s 2025 Impact Report.
For more than 30 years, radical kindness has been at the heart of our work. It means recognizing potential where others may not and having the courage to back entrepreneurs whose bold ideas are proving, every day, that business can be a force for good in the world.
Our two funds put that belief into practice across industries and communities around the world. The Shifting the Paradigm Fund invests in businesses advancing fair trade, green jobs, economic justice, and worker ownership. While the Reset Tourism Fund provides flexible capital to tourism businesses that create local opportunity, expand access to travel, and protect the environment. Together, they help promising businesses access the capital and support they need to grow.
And our work does not stop with our own capital. We have also supported 27 foundations in aligning their assets with their missions, influencing $575 million in mission-aligned investments.
Our 2025 Impact Report shows what your support makes possible: stronger businesses, greater opportunity, and more capital working toward a regenerative and inclusive economy.
Here’s what that looked like in 2025:
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In 2025, we invested $676,975 in 24 companies. Since 1992, we have invested $11.3 million across 414 investments.
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Reporting portfolio companies generated $28.5 million in annual revenue and served 101,732 customers in 2025.
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Our first Philadelphia Local Capital Market Showcase connected investors with 12 local enterprises and mobilized more than $8.4 million in capital commitments.
Here’s a glimpse of what’s inside:
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How our revolving model allows repaid capital to support one entrepreneur after another.
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Stories of portfolio businesses creating quality jobs, advancing environmental solutions, and building stronger local economies.
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How our mission-aligned and place-based investing initiatives are helping more foundations invest their assets with purpose.
Every time we can say yes to an entrepreneur, it is because someone like you has said yes to supporting our work. Thank you for your generosity, trust, and belief in what is possible. We are deeply grateful to have you with us.
With gratitude,
Elizabeth Killough & Jonathan Coleman
