Around the world, small tourism businesses are creating jobs, protecting natural and cultural heritage, making travel more accessible, reducing tourism’s carbon footprint, and strengthening their communities. Yet many struggle to access the flexible financing they need to grow.
The UnTours Foundation launched the Reset Tourism Fund in 2023 to help meet that need by providing flexible, affordable capital to tourism businesses that are often overlooked by traditional finance.
This work is only possible because of partners like Expedia Group, TUI Care Foundation, Agoda, WWF-Singapore, Skyscanner, EXO Foundation, MaCher, Hyatt Hotels Foundation, Tourism Cares, and supporters like you.
Here’s what that looked like in 2025:
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$658,000 invested in 23 tourism businesses across 10 countries, bringing our portfolio to 56 investments across 24 countries
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58,617 travelers served, 113 new jobs created, and $18.7 million in revenue generated by the businesses we support
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Three out of every four businesses we support grew their revenue, demonstrating what flexible, affordable capital can help unlock
👉 Read the 2025 Impact Report
Here’s a glimpse of what’s inside:
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How our revolving investment model has deployed more than $1.5 million into tourism businesses around the world, with every loan repayment helping fund the next entrepreneur
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Stories from entrepreneurs using tourism to create jobs, strengthen communities, protect natural and cultural heritage, and expand access to travel
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How our partnerships across the travel industry are helping bring flexible, mission-aligned capital to businesses that have long been overlooked by traditional finance
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Where the Reset Tourism Fund is headed next as we continue growing our portfolio and investing in the entrepreneurs shaping the future of tourism
Thank you for your continued support. Together, we’re helping more entrepreneurs access the capital they need to grow, and we’re excited for everything still ahead.
With gratitude,
Jonathan Coleman and the Reset Tourism Fund Team
