UnTours and the UnTours Foundation
Hal [1924 – 2016] and Norma [1923 – 2015] Taussig, the founders of UnTours – the tour company that pioneered apartment vacations in the 1970s and went on to become the world’s first B Corporation, quietly founded UnTours Foundation in 1992.
Hal and Norma were never motivated by money. When running UnTours, Hal worked to share the company’s profits with his customers and later with his staff. As he tried to give away his profits, he faced incredulous and confused customers and other hurdles.
In an effort to smartly manage his generosity, he settled on the idea of a foundation, which focused on microlending at the start. In 1999, Paul Newman and John F. Kennedy, Jr. named UnTours the “Most Generous Company in America” and awarded Hal’s foundation $250,000 in prize money.
All the while, Norma and Hal continued to live simply: wearing thrift store clothes, composting their food scraps, and shoehorning the UnTours staff into their home for parties. Meanwhile, the profits of their travel company seeded small business development, Fair Trade, and job creation through the foundation.
In a final act of generosity, Hal arranged for the UnTours Foundation to inherit the UnTours travel business, which remains a generous supporter of the foundation.