An “Ace” Company

An “Ace” Company

The photograph above is a section of the foundation’s bookshelf, a historic tour in itself. For ten years, our foundation had a British connection through our loan to Belu, a water bottling company that modeled itself after Untours by giving its profits away. Hal couldn’t resist such a flattering business pitch: “We want to be just like you!” Read a neat article about CEO Karen Lynch here.

Belu went on to wow us  with its “Water on Tap” campaign inspiring Londoners to drink tap water and to stop buying bottled water. What other water bottling company would do that?!

We are delighted to report that Belu has taken off and gives its profits to clean water projects through WaterAid. We are proud to have been a founding investor. Belu is “blinding” — which in UK-speak means excellent, great, or superb.

Look for Belu water on your London Untour!

“Water is the driving force of all nature.” Leonardo da Vinci


Leave Comment