Pink Coconuts is an LGBTQ-focused travel platform that helps hospitality businesses enhance guest experiences by providing specialized, mobile training designed to create safe and inclusive environments for LGBTQ+ travelers. Founded by Zi Donnya Piggott, a Barbados-born LGBTQ advocate, Pink Coconuts empowers hospitality businesses to meet the needs of diverse guests through quick, 10-minute daily sessions designed to teach staff how to foster inclusivity, handle LGBTQ+ sensitivity, and enhance guest communication—all without disrupting daily operations. In addition to training, Pink Coconuts features an inclusive marketplace that connects businesses with LGBTQ+ travelers, giving them visibility in a competitive market. This exposure boosts bookings and enhances brand reputation, as businesses are recognized for their commitment to inclusivity.Â
The Pink Coconuts Origin Story
Zi Donnya Piggott’s vision for Pink Coconuts stems from her personal experience growing up in the Caribbean, where LGBTQ individuals face significant challenges due to discriminatory laws and social attitudes. As a long-time LGBTQ advocate, Zi saw firsthand how these barriers affected both local LGBTQ communities and the region’s tourism industry. Realizing that the power of travel could be a force for change, she founded Pink Coconuts in 2021 with the mission to create safe, inclusive spaces for LGBTQ travelers while supporting the economic growth of local businesses.
Through her extensive experience in human rights and advocacy, Zi recognized a unique market opportunity: LGBTQ+ travelers spend significantly more than their counterparts but often struggle to find businesses that meet their needs. Pink Coconuts was created to bridge that gap by offering a platform where hospitality providers can not only reach LGBTQ travelers but also receive training to ensure they can deliver a welcoming and inclusive experience.
Championing LGBTQ+ Inclusivity in Global Hospitality
At the heart of Pink Coconuts’ mission is the belief that inclusivity is not just about social responsibility—it’s also good for business. By helping hospitality providers create welcoming spaces for LGBTQ+ travelers, Pink Coconuts empowers businesses to tap into a growing market segment that values safety, respect, and inclusivity. Research shows that LGBTQ travelers spend four times more than other travelers, yet they often encounter challenges finding destinations where they feel fully accepted. Pink Coconuts offers businesses a way to stand out by prioritizing the needs of these travelers.
Through their specialized training programs and marketplace visibility, Pink Coconuts has seen its partners experience increased revenue and stronger guest satisfaction. Many businesses report up to a 35% rise in bookings and improved online reviews as a direct result of creating more inclusive environments. For LGBTQ travelers, knowing that a business is certified as LGBTQ-friendly by Pink Coconuts provides peace of mind and makes it easier to choose destinations where they feel safe and valued. This combination of inclusivity and business growth is what sets Pink Coconuts apart as a leader in the travel industry, creating lasting social impact for LGBTQ+ travelers around the world.
How You Can Help
Support Pink Coconuts by partnering with them to provide inclusive training for your staff, listing your business on their platform, or spreading the word about their mission to support LGBTQ+ travelers.