ROAR is a Philadelphia-based company creating wearable self-defense technology that deters attacks against women with a larger mission of addressing the underlying sources of violence against women. It is a high-tech device posing as a fashionable piece of jewelry that can be worn as a necklace, as a bracelet, or be clipped to a bag or belt. When squeezed it emits a siren-like alarm and also sends a call to 911 with your location. Using smartphone technology, the device can also be set up to notify friends or family of your location if you are in distress.
ROAR’s founders are Yasmine Mustafa and Anthony Gold. Yasmine, with a background in several tech ventures, visioned the product after traveling alone in South America, and also learning of a rape right in her neighborhood of Philadelphia. Read more about Yasmine here.
The social benefit: profits will go to violence reduction classes for boys and men.
Yasmine and Anthony are already racking up the awards from the likes of Temple University and DreamIt! Ventures. The device is currently in the prototype phase, with a launch coming later this year. We’ll be sure to keep you updated!
Some more information and great photos of the device here.